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Hudson Yards Marketing Center

The Tenth Rail, a bar slated for demolition, became the temporary Hudson Yards marketing center for The Related Companies. The majority of the budget was allocated for AV functionality and artistic marketing materials, encouraging LB Architects to be creative when refinishing the restrooms, existing wood flooring, brick walls, and selecting furniture. The adaptive reuse space acts as a touchdown space for site meetings and is flexible for different event types and presentations.