Epsilon, the brand strategy and marketing company, sought the help of LB Architects in implementing a cultural paradigm shift in its workplace strategy at the NY headquarters by giving the prime real estate to the employees. The design of the space supports both individualized and collaborative workplace through the placement of key elements such as team rooms, phone booths and the fun room where employees go to watch TV and play foosball. Creating an atmosphere that fosters the type of creativity which Epsilon is known for was a driving factor in designing the space from layout to finishes.